Cookie Policy
Last updated: October 28, 2026
We use cookies and similar technologies on by-carola.com. Some are technically necessary for the shop to work. We use all others only if you give your consent in the cookie banner. You can change or withdraw your choice at any time via the “Cookie settings” link at the bottom of every page.
Technically necessary cookies
We need these cookies to operate the shop, for example for the cart, the checkout, the language and country settings, security, and to save your cookie choice. They are set without consent (Section 25(2) No. 2 TDDDG, the German Telecommunications Digital Services Data Protection Act; Art. 6(1)(b) and (f) GDPR, the EU General Data Protection Regulation). These include cookies from Shopify, whose system our shop runs on, and cookies from our consent tool, which store your choice. You can find an overview of the Shopify cookies in Shopify’s Cookie Policy. When you pay, the respective payment providers, such as PayPal, may also set their own cookies.
Measurement (statistics)
We use Microsoft Clarity only if you consent to the “Measurement” category in the cookie banner. This way we see how our shop is used and can improve pages and navigation. Clarity may then set the following cookies:
| Name | Purpose | Type |
|---|---|---|
| _clck | Stores a pseudonymous Clarity user identifier and settings so that repeat visits are assigned to the same identifier. | First-party cookie (by-carola.com) |
| _clsk | Links several page views into one session. | First-party cookie (by-carola.com) |
| CLID | Detects when Clarity first saw this browser on a website that uses Clarity. | Third-party cookie (Microsoft) |
| MUID | Identifies browsers that visit Microsoft websites. Microsoft uses it for advertising, analytics and the operation of its services. | Third-party cookie (Microsoft) |
| MR | Controls whether the MUID identifier is renewed. | Third-party cookie (Microsoft) |
| SM | Synchronizes the MUID identifier between Microsoft domains. | Third-party cookie (Microsoft) |
| ANONCHK | Indicates whether MUID is passed on to the advertising cookie ANID. For Clarity, the value is always 0. | Third-party cookie (Microsoft) |
More on this, including the storage period and data transfers to the USA, can be found in our Privacy Policy in the section “Cookies and Web Analytics with Microsoft Clarity.”
Marketing
We only set cookies for advertising and audience measurement if you consent to the “Marketing” category in the cookie banner. For this, we use Google Ads with conversion tracking and remarketing through the Shopify app “Google & YouTube”. Google may then set the following cookies, among others:
| Name | Purpose | Type |
|---|---|---|
| _gcl_au | Stores an identifier that links clicks on Google ads to later orders in our shop. | First-party cookie (by-carola.com) |
| _gcl_aw | Stores information about the last click on a Google ad so that a later order can be matched to this ad. | First-party cookie (by-carola.com) |
| IDE | Used by Google to deliver ads, measure their effect and show ads to previous visitors (remarketing). | Third-party cookie (Google, doubleclick.net) |
| test_cookie | Checks whether the browser accepts cookies. | Third-party cookie (Google, doubleclick.net) |
More on this, including the storage period and data transfers to the USA, can be found in our Privacy Policy in the section “Google Ads, Conversion Tracking and Remarketing.”
Legal basis and withdrawal
Your consent is the legal basis for measurement cookies and for marketing cookies (Art. 6(1)(a) GDPR, Section 25(1) TDDDG). You can withdraw your consent at any time with effect for the future via the “Cookie settings” link at the bottom of every page.
Controller: Handmade Art by Carola, owner Carola Schade, Biefangstraße 1, 46149 Oberhausen, Germany, email hello@by-carola.com
