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Privacy Policy

Pramble

With the following privacy policy we would like to inform you which type of your personal data (in the case of abbreviated as “data”) we process for which purposes and in which scope. The Privacy Statement Applies to All Processing of Personal Data Carried Out by Us, Both In The Context of Providing Our Services and in Particular On Our Websites, in Mobile Applications and Within External Online Presences, Search as Our Social Media Profiles (Fucker Collectively Referred to as “online services”).

The Terms used are not gender-specific.

Last update: 24. March 2021

Table of Contents

Controller

Bycarolawiesenstrasse 18
65552 Limburg an der Lahn

Email address: carola.schade91@gmail.com

Legal Notice: https://bycarola.com/imprint.

Overview of Processing Operations

The Following Table Summarises the Types of Data Processed, The Purposes for What They Are Processed and The Concerned Data Subjects.

Categories of Processed Data

  • Contact Information (Facebook) (“Contact Information” is data that (Clearly) Identifies Data Subjects, Search as Names, Email Addresses and Phone Numbers, That Can Be Transmitted to Facebook, E.G. ;
  • Inventory data (e.G. Names, addresses).
  • Content Data (e.G. Text Input, Photographs, Videos).
  • Contact data (e.G. email, telephone numbers).
  • Meta/Communication Data (e.G. Device Information, IP Addresses).
  • Usage Data (e.G. Websites Visited, Interest in Content, Access Times).
  • Contract Data (e.G. Contract Object, Duration, Customer Category).
  • Payment Data (e.G. Bank Details, Invoices, Payment History).

Categories of Data Subjects

  • Business and Contractual Partners.
  • Prospective Customer.
  • Communication Partner (Recipients of E-Mails, Letters, etc.).
  • Customer.
  • Users (e.G. website visitors, users of online services).
  • Participants in Sweepstakes and Competitions.

Purposes of Processing

  • Commission of our online services and usability.
  • Conversion Tracking (Measurement of the Effectiveness of Marketing Activities).
  • Office and Organizational Procedures.
  • Content Delivery Network (CDN).
  • Direct marketing (e.G. by email or postal).
  • Conducting Sweepstakes and Contests.
  • Feedback (e.G. Collecting Feedback via online form).
  • Marketing.
  • Contact Requests and Communication.
  • Profiles with user-related information (creating user profiles).
  • Remarketing.
  • Web Analytics (E.G. Access Statistics, Recognition of Returning Visitors).
  • Security Measures.
  • Commission of Contractual Services and Customer Support.
  • Managing and responding to Inquiries.
  • Custom Audiences (Selection of Relevant Target Groups for Marketing Purposes or Other Output of Content).

Legal Bases for the Processing

In the following, you want to find overview of the legal basis of the gdpr on which we base the processing of personal data. Please note that in Addition to the Provisions of the GdPr, National Data Protection Commission of Your Or our Country of Residence or Domicile May Apply. If, in addition, more specific legal bases are applicable in individual cases, we will inform you of thesis in the data protection declaration.

  • Consent (Article 6 (1) (a) GDPR) - The Data Subject Has Given Consent to the Processing of his or her personal data for one or more specific purposes.
  • Performance of a Contract and Prior Requests (Article 6 (1) (B) GDPR) - Performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract.
  • Compliance with a Legal Obligation (Article 6 (1) (C) GDPR) - Processing is necessary for compliance with a legal obligation to which the controller is subject.
  • Legitimate Interests (Article 6 (1) (f) GdPR) - Processing is Necessary for the Purposes of the Legitimate Interests Pursued by the Controller Or by a Third Party, Except Where Search Interests Are Overridden by the Interests Or Fundamental Rights and Freedoms Of The Data Subject which Require Protection of Personal Data.

National Data Protection Regulation in Germany: In Addition to the Data Protection Regulation of the General Data Protection Regulation, National Regulations Apply to Data Protection in Germany. This included in Particular the Law on Protection Against Misuse of Personal Data in Data Processing (Federal Data Protection Act - BDSG). In particular, the bdsg contains special commission on the right to access, the right to erase, the right to object, the processing of special categories of personnel data, processing for other purposes and transmission as well as automated individual decision-making, including profiling . Furthermore, it regulates data processing for the purposes of the employment relationship (§ 26 BDSG), in particular with regard to the estasblishment, execution or termination of employment relationships as well as the consent of employees. Furthermore, Data Protection Laws of the individual Federal States May Apply.

Security Precauions

WE Take Appropriator Technical and Organizational Measures in Accordance with the Legal Requirements, Taking into Account The State Of The Art, The Costs of Implementation and the Nature, Scope, Context and Purposes of Processing As Well As The Risk of Varying Likelihood and Severity for the Rights and Freedoms of Natural Personal, in Order to Ensure A Level of Security Appropriates to the Risk.

The Measures Include, in Particular, Safeguarding The Confidentiality, Integrity and Availability of Data by Controlling Physical and Electronic Access to the Data As Well as Access to, Input, Transmission, Securing and Separation of the Data. Addition, we have established procedures to ensure that data subjects ’rights are rapected, that data is erased, and that we are prepared to respond to data threats rapidly. Furthermore, We Take the Protection of Personal Data Into Account As Early as The Development Or Selection of Hardware, Software and Service Providers, In Accordance With The Principle of Privacy by Design and Privacy by Default.

SSL Encryption (https): In Order to Protect your data transmed via our online services in the best possible way, we use SSL encryption. You can Recognize Search Encrypted Connections by the Prefix https: // In the Address Bar Of Your Browser.

Transmission of Personal Data

In the Context of our Processing of Personal Data, IT May Happen That The Data Is Transferred to Other Places, Companies or Personal or That It is Disclosed to Them. Recipients of this Data May Include, For Example, Service Providers Commissioned with Its Tasks or Providers of Services and Content That Are Embedded in a website. In Such a Case, The Legal Requirements will be respected and in Particular Corresponding Contracts or Agreements, which serve the Protection of your data, will be concluded with the recipients of your data.

Data Transmission Within The Group of Companies: We May Transfer Personal Data to Other Companies Within Our Group of Companies or OtherWise Grant Topess to this Data. Insofar as this disclosure is for administrative purposes, the discosure of the data is based on our legitimate business and economic interests or ether white, if it is not necessary to fulfill our contractual obligation or if the Consent of the Data Subjects or Others a Legal permission is presentent .

Data Transfer Within the Organization: We May Transfer or OtherWise Provide Access to Personal Information to Other Locations Within Our Organization. Insofar as This Disclosure is for Administrative Purposes, The Disclosure of the Data Is Based On Our Legitimate Business and Economic Interests Or Other Wh, if it is Necessary to fulfill Our Contractual Obligations Or if the CONSENT OF TO OTHOSEND OR OTHERWISE A LEGAL PERMISTION IS Present.

Data processing in Third Countries

If we process data in a third country (I.E. Outside the European Union (EU), the European Economic Area (EEA)) Or the Processing Takes Place in the Context of Third Party Services or Disclosure or Transfer of Data to other , Bodies or Companies, This Will only Take Take Place in Accordance with the Legal Requirements.

Subject to Express Consent Or Transfer Required by Contract Or Law, We Process Or Have Processed the Data Only in Third Countries with a Recogened Level of Data Protection, On the Basic of Special Guarantees, Search as a Contractual Obligation Through So-Called Protection Clauses of the EU Commission or If Certifications or Binding Internal Data Protection Regulation Justify the Processing (Article 44 to 49 GDPR, Information Page of the EU Commission: https://ec.europa.eu/info/law/law-topic/data-protection/international-dimension-data-protection_en).

Outside of EU data processing

Use of cookies

Cookies are text files that contain data from visited websites or domains and are stored by a browser on the user’s computer. A cookie is primary used to store information about a user during or after his visit with online service. The Information Stored Can Include, For Example, The Language Settings On a Website, The Login Status, A Shopping Basket Or The Location Where A Video Was Viewed. The term “cookies” including other technologies that fulfil the same functions as cookies (e.G. IF user information is stored using pseudonymous online identifiers, ie referred to as “user IDS”).

The Following Types and Functions of Cookies Are Distinguished:

  • Temporary cookies (i.e. session cookies): Temporary cookies are deleted at the latest after a user Has Left on online service and closed his browser.
  • Permanent cookies: Permanent cookies Remain Stored even after close the browser. For Example, The Login Status Can Be Saved Or Preferred Content Can Be Displayed Directly When the User Visits A Websites Again. The Interests of Users Who Are Used For Range Measurement Or Marketing Purposes Can So Be Stored in Such a Cookie.
  • First party cookies: First party cookies are set by ourselves.
  • Third Party Cookies: Third Party Cookies Ary Mainly Used by Advertisers (So-Called Third Parties) to Process User Information.
  • Necessary (i.e. essential) cookies: Cookies can be necessary for the operation of a website (e.G. to save logins or other user inputs or for security reasons).
  • Statistics, Marketing and Personalization Cookies: Cookies are generally used to Measure a website’s reach and when a user’s interests or Behaviour (e.G. viewing certain content, using functions, etc.) Are stored on individual websites in a user profiles. Search profiles are used, for example, to display content to users that corresponds to their potential interests. This procedure is therefore referred to as “tracking”, i.e. Tracking the potential interests of users. If we use cookies or “Tracking” Technologies, we will inform you separately in our privacy policy or in the context of obtaining consent.

Information on legal basis: The legal basis on which we process your personnel data with the help of cookies deputies on Whether we ask you for your consent. If this applies and you consent to the use of cookies, the legal basis for processing your data is your declared consent. OtherWise, the data processed with the help of cookies will be processed on the base of our legitimate interests (e.G. in a business operation of our online service and its improvement) or, if the use of cookies is necessary to fulfill our contractual bonds.

Retention period: Unses Provide you with explicit information on the retention period of permanent cookies (e.G. Within the scope of a so-called cookie opt-in), please assume that the retention period can be as long as two years.

General Information on Withdrawal of Consent and Object (Opt-Out): Respective of Whether Processing is Based on Consent or Legal Permission, You have the option at any time to object to the processing of your data using Cookie Technologies or Revoke Consent (Collectively Referred to As “Opt-Out”). You can initally explain your objects the settings of your browser, e.G. By deactivating the use of cookies (which May so restrict the functionality of our online services). An object to the use of cookies for online marketing purposes can be raised for a large number of services, especialy in the case of tracking, via the websites https://www.aboutads.info/choices/ and https://www.youronlinechoices.com. In addition, you can receive Further Information on Objects in the Context of the Information on the used service providers and cookies.

Processing Cookie Data on the Basic of Consent: We use a cookie management solution in which users ’consent to the use of cookies, or the procedures and providers mentioned in the cookie management solution, can be obtained, managed and revoked by the users. The Declaration of Consent is Stored So that it does not have to be retrieved Again and the Consent Can Be Proven in Accordance with the Legal Obligation. Storage Can Take Place Server-Sided and/Or in a Cookie (So-Called Opt-Out Cookie Or with the Aid of Comparable Technologies) in Order to Be Able to Assign the CONSENT to a User Or/Or His/Her Device. Subject to individual details of the providers of Cookie Management Services, The Following Information Applies: The Duration of the Storage of the Consent Can Be Up To Two Years. In this case, a pseudonymous user identifier is formed and stored with the date/time of consent, information on the scope of the consent (e.G. which categories of cookies and/or service providers) as well as the browser, system and used end device .

  • Processed Data Types: Usage Data (e.G. Websites Visited, Interest in Content, Access Times), Meta/Communication Data (E.G. Device Information, IP Addresses).
  • Data Subjects: Users (e.G. website visitors, users of online services).
  • Legal basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (F) GDPR).

Services and Service Providers Being Used:

  • Borlabscookie: Cookie Consent Manager; Service provider: Borlabs; Website: https://borlabs.io/borlabs-cookie/; To individual user id, Language as well as type of consent and the time of their submission are stored on the server and in the cookie on the user’s device.

Business services

We Process Data of our Contractual and Business Partners, E.G. Customers and Interested Parties (Collectively referred to as “Contractual Partners”) Within the Context of Contractual and Comparable Legal Relationships as Well as Associated Actions and Communication with the Contractual Partners Or Pre-Contractually, E.G. to Answer Inquiries.

We process this data in order to fulfil Our Contractual Obligations, Safeguard Our Rights and for the Purposes of the Administrative Tasks Associated with Data and the Business-Related Organization. WE Will ONLY PASS on the data of the contractual partners with the scope of the Applicable Law to Third Parties As This Is Necessary for Aforemented Purposes Or for the Fulfilment of Legal Obligations Or with the Consent of Data Subjects Concerned (E.G. Telecommunications, Transport and other auxiliary services as well as subcontractors, banks, tax and legal advisors, payment service providers or tax authorities). The Contractual Partners will be informed about Further Processing, E.G. For Marketing Purposes, as part of this privacy policy.

Which data are necessary for the aforemented purposes, we inform the contracting partners before or in the context of the data collection, e.G. In online forms by Special Marking (e.G. Colors), and/or symbols (e.G. asterisks or the like), or personally.

We delete The Data After Expiry of Statutory Warranty and Comparable Obligations, I.E. In Principle After Expiry of 4 Years, Unless The Data is Stored in a Customer account or must be kept for legal Reasons of Archiving (e.G., As a Rule 10 Years for Tax Purposes). In the case of data discosed to us the contractual partner within the context of an assignment, we delete the data in accordance with the specifications of the assignment, in General After the End of the Assignment.

If we use third-party providers or platforms to provides our services, the term and conditions and privacy policies of the respective third-party providers or platforms shall Apply in the relationship between the users and the providers.

Online shop and e-commerce: We process the data of our Customers in Order to Enable Them to Select, Purchase Order the Selected Products, Goods and Related Services, as well as their Payment and Delivery, Or Performance of Other Services. If necessary for the execution of an order, we use service providers, in particular postal, freight and shipping company, in order to carry out the delivery or execution to our customers. For the Processing of Payment Transactions We Use The Services of Banks and Payment Service Providers. The required details are identified as Such in the course of the ordering or comparable purchasing process and include the details Required for Delivery, or other way of making the product aviable and invoicing as well as contact information in order to be made to hold any consultation.

  • Processed Data Types: Inventory Data (e.G. NAMES, addresses), Payment Data (e.G. Bank Details, Invoices, Payment History), Contact Data (E.G. E-Mail, Telephone Numbers), Contract Data (E.G. Contract Object, Duration, Customer Category), Usage Data ( E.G. Websites Visited, Interest in Content, Access Times), Meta/Communication Data (E.G. Device Information, IP Addresses)
  • Data Subjects: Prospective Customers, Business and Contractual Partners, Customers.
  • Purposes of Processing: Commission of Contractual Services and Customer Support, Contact Requests and Communication, Office and Organizational Procedures, Managing and Responding to Inquiries, Security Measures.
  • Legal basis: Performance of A Contract and Prior Requests (Article 6 (1) (B) GDPR), Compliance with Legal Obligation (Article 6 (1) (C) GDPR), Legitimate Interests (Article 6 (1) (F) GDPR).

Use of online marketplaces for e-commerce

We offer our services on online platforms operated by other service providers. In Addition to our privacy policy, The Privacy Policies of the Respective Platforms APPLY. This is Particularly True with Regard to the Methods Used on the Platforms for Performance Measuring and Behaviour-Related Marketing.

  • Processed Data Types: Inventory Data (e.G. NAMES, addresses), Payment Data (e.G. Bank Details, Invoices, Payment History), Contact Data (E.G. E-Mail, Telephone Numbers), Contract Data (E.G. Contract Object, Duration, Customer Category), Usage Data ( E.G. Websites Visited, Interest in Content, Access Times), Meta/Communication Data (E.G. Device Information, IP Addresses)
  • Data Subjects: Customer.
  • Purposes of Processing: Commission of Contractual Services and Customer Support.
  • Legal basis: Performance of A Contract and Prior Requests (Article 6 (1) (B) GDPR), Legitimate Interests (Article 6 (1) (F) GDPR).

Services and Service Providers Being Used:

Payment Service Provider

In Addition to Banks and Credit Institutions, We use other Payment Service Providers on the Basic of our Interests in Efficient and Secure Payment Procedures, Whose Platforms Users and We can use to perform Payment Transactions.

  • Processed Data Types: Inventory Data (e.G. NAMES, addresses), Payment Data (e.G. Bank Details, Invoices, Payment History), Contract Data (e.G. Contract Object, Duration, Customer Category), Usage Data (e.G. Websites Visited, Interest in Content, Access Times), Meta/Communication Data (e.G. Device Information, IP Addresses).
  • Data Subjects: Customers, Prospective Customers.
  • Purposes of Processing: Commission of Contractual Services and Customer Support.
  • Legal basis: Performance of A Contract and Prior Requests (Article 6 (1) (B) GDPR), Legitimate Interests (Article 6 (1) (F) GDPR).

Services and Service Providers Being Used:

Commission of online services and web hosting

In Order to Provide our online services securely and efficiently, we use the services of one or more web hosting providers from whose servers (or servers they manage) the online services can be accessed. For thesis purposes, we may use infrastructure and platform services, computing capacity, storage space and database services, as well as security and technical maintenance services.

The Data Processed Within the Framework of the Hosting Services May Include All Information Relating to The Users Of Our Online Services That Is Collected in The Course of Use And Communication. This regularly included the IP Address, which is Necessary to Be Able to Deliver the Contents of Online Services to Browsers, and all entries Made Within our online services or from websites.

Email sending and hosting: The Web Hosting Services We Use Include Sending, Receiving and Storing E-Mails. For thesis Purposes, The Addresses of the Recipients and Senders, as well as other information relating to the sending of emails (e.G. the providers Involved) and the Contents of the Respective E-Mails Are Processed. The above Data May so be processed for spam detection purposes. Please note that e-mails on the internet are generalally not sent in encrypted form. As a rule, emails are encrypted during transport, but not on the server from which they are sent and receved (unless a so-called end-toto -END Encryption Method is used). WE can theraefore accept no responsibility for the transmission path of emails between the sender and reception on our server.

Collection of Access Data and Log Files: WE, ours or our web hosting provider, Collect Data on the Basic of Each Access to the Server (So-Called Server Log Files). Server Log Files May Include The Address and Name of the Web Pages and Files Accessed, The Date And Time Of Access, Data Volumes Transfered, Notification of Successful Access, Browser Type and Version, The User's Operating System, Referrer URL (The Previously Visited Page ) and, as a General Rule, IP Addresses and the Requesting Provider.

The Server Log Files Can Be Used For Security Purposes, E.G. To avoid overloading the servers (Especialy in the Case of Abive Attacks, So-Called Ddos Attacks) and to Ensure the Stability and Optimal Load Balancing of the server.

Content Delivery-Network: We use a So-Called “Content Delivery Network” (CDN). A cdn is a service with whose help content of our online services, in Particular Large Media Files, Search as Graphics or scripts, can be delivered Faster and more securely with the help of regionalally distributed servers connected via the Internet.

BlueHost: Services in the Field of the Provision of Information Technology Infrastructure and Related Services (e.G. Storage Space and/Or Computing Capacities); Service Provider: All-inkl.com-New Media Münnich, owner: René Münnich, Hauptstraße 68, 02742 Friedersdorf, Germany; Website: https: /bluehost.com/; Privacy Policy: https://www.endurance.com/privacy/privacy

  • Processed Data Types: Content Data (e.G. Text input, Photographs, Videos), Usage Data (E.G. Websites Visited, Interest in Content, Access Times), Meta/Communication Data (E.G. Device Information, IP Addresses).
  • Data Subjects: Users (e.G. website visitors, users of online services).
  • Purposes of Processing: Commission of Our Online Services and Usability, Content Delivery Network (CDN), Provision of Contractual Services and Customer Support.
  • Legal basis: Legitimate Interests (Article 6 (1) (F) GDPR).

Services and Service Providers Being Used:

Newsletter and Electronic Communications

We send newsletters, emails and other electronic communications (fucker referred to as “newsletters”) Only with the consent of the recipient or a legal permission. Insofar as the contents of the newsletter are specifically described within the framework of registration, they are decisive for the consent of the user. OtherWise, our newsletters contain information about our services and US.

In Order to Subscribe to our newslets, it is generalally sufficient to Enter your email address. We May, However, Ask You to Provide A Name for the Purpose of Contacting You Personally in The Newsletter Or to Provide Further Information If This is Required for the Purposes of the Newsletter.

Double opt-in Procedure: The Registration to our newsletter Takes Place in General in a So-Called Double-Opt-in Procedure. This mean that you will receives an email after registration asking you to confirm your registration. This confirmation is necessary so that no one can register with external e-mail addresses.

The Registration for the Newsletter Are Logged in Order To Be Able To Prove The Registration Process According to The Legal Requirements. This included store the login and confirmation time as well as the IP address. LikeWise the Changes of Your Data Stored with the Dispatch Service Provider Are Logged.

Deletion and restriction of processing: We may store the unsubscript email addresses for up to three years Based on our legitimate interests before deleting them to provides evidence of prior consent. The Processing of Thesis Data is limited to the purpose of a possible defense Against Claims. An individual deletion Request is possible at any time, proved that the form existence of a consent is confirmed at the same time. In the case of an obligation to permanently observe an object, we reserve the right to store the email address solely for this purpose in a blocklist.

Information on Legal Bases: The Singing of the Newsletter is Based on the Consent of the Recipients Or, if consent is not required, on the base of our legitimate interests in direct marketing. Insofar as We Engage a Service Provider for Singing E-Mails, This is Done on the Basic of our Legitimate Interests. The Registration Procedure is Recorded on the Basic of our Legitimate Interests for the Purpose of Demonstrating that it has been conducted in Accordance with the Law.

Contents: Information About Us, Our Services, Promotions and Offers.

Measurement of Opening Rates and Click Rates: The Newsletters Contain A So-Called “Web Beacon”, I.E. A pixel-sized file, which is retrieved from our server when the newsletter is opened or, if we use a mailing service provider, from its server. Within the scope of this retrieval, technical information search as information about the browser and your system, as well as your ip address and time of retrieval are first collected.

This information is used for the technical improvement of our newsletter on the Basic of Technical Data Or Target Groups and their Reading Behaviour on the Basic of their Retrieval Points (which can be determined with address) Or Access Times. This analysis including determining white newsletters are opened, when they are opened and which left are clicked. This information is assigned to the individual newsletter recipients and stored in their profiles untiles the profiles are deleted. The Evaluation Serve Us Much More to Recognize the Reading Habits of our Users and to Adapt Our Content to Topter or Send Different Content According to the Interests of our Users.

The Measurement of Opening Rates and Click Rates As Well as The Storage of the Measurement Results In The Profiles Of The Users And Their Further Processing Are Based On The Consent of Users.

A separate object to the performance measurement is unfortunately not possible, in this case the enttire newsletter subscription must be canceled or objected to. In this case, the stored profile information wants to deleted.

  • Processed Data Types: Inventory Data (e.G. NAMES, addresses), Contact Data (e.G. E-Mail, Telephone Number), Meta/Communication Data (e.G. Device Information, IP Addresses), Usage Data (E.G. Websites Visited, Interest in Content, Access Times).
  • Data Subjects: Communication Partner (Recipients of E-Mails, Letters, etc.), Users (e.G. Website Visitors, Users of Online Services).
  • Purposes of Processing: Direct marketing (e.G. by email or postal), web analytics (e.G. Access Statistics, Recognition of Returning Visitors), Conversion Tracking (Measurement of the Effectibility of Marketing Activities), Profiles with User-Related Information (Creating User Profiles).
  • Legal basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (F) GDPR).
  • Opt-out: You can cancel the receipt of our newsletter at any time, I.E. Revoke your consent or object to Further receipt. You will find a link to cancel the newsletter Ether at the End of Each Newsletter Or You Can Otherwise Use One of the Contact Options Listed above, Preferably E-Mail.

Services and Service Providers Being Used:

Commercial Communication by email, postal mail, fax or telephones

We Process Personal Data for the Purposes of Promotional Communication, which May Be Carried Out Via Various Channels, Search as E-Mail, Telephone, Post or Fax, in Accordance with the Legal Requirements.

The Recipients Have the Right to WithDraw Their Consent At Anny Time Or to Object to the Advertising Communication at Any Time.

After Withdrawal or Object, we may store the data required to prove consent for up to Three Years on the Basic of our Legitimate Interests Before We Delete Them. The Processing of Thesis Data is limited to the purpose of a possible defense Against Claims. To individual deletion Request is possible at any time, proved that the form existence of a consent is affirmed.

  • Processed Data Types: Inventory Data (e.G. NAMES, addresses), Contact Data (e.G. E-Mail, Telephone Number).
  • Data Subjects: Communication Partner (Recipients of E-Mails, Letters, etc.).
  • Purposes of Processing: Direct marketing (e.G. by email or postal).
  • Legal basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (F) GDPR).

Sweepstakes and contests

WE Process the Personal Data of Participants in WE Process Personal Data of Participants in Competitions, Raffles, Prize-Draws Or Sweepstakes (Infürfter Referred to As “Competitions”) ONLY in Compliance with the Relevant Data Protection Regulations and If the Processing is ContractUly Necessary for the Provision, Execution and Handling of the Competition, The Participants Have Consented To The Processing Serves Our Legitimate Interests (E.G. In The Security of the Competition OR the Protection of our Interests Against Misuse BY Possible Recording of IP Addresses when Entries to the Competition.

In the event that entries are published as part of the competitions (e.G. as part of a vote or presetation of the competition entries, or the winner or reporting on the competition), we would like to put out that the names of participants may Published in this context. The Participants can object to this at any time.

If the Competitions Take Place Within An online platform or a social network (E.G. Facebook Or Instagram, infirefter Referred to as “Online Platform”), The Usage and Data Protection Provisions of the Respective Online Platforms. In Such Cases, We would like to put out that we are Responsible for the information provided by the particular part of the Competition and that we must be contacted with regard to the competitions.

The Data of the Participants will be deleted as soon as the Competition Has Ended And The Data Is No Longer Required to Information the Winners Or Because Questions About The Competition Can Be Expected. In General, The Data of the Participants wants to be deleted at the latest 6 Months after the end of the competition. Winners ’Data Can Be Retained for A Longer Period of Time, E.G. In Order to Answer Questions About the Prices Or to Fulfil the Prices; In this Case, the Retention period Depends on the Type of Prize and Is Up To Three Years for Items Or Services, E.G. In Order to Be Able to Process Warranty Claims. Furthermore, The Participants ’Data May be Stored for Longer, E.G. In the form of coverage of the competition in online and offline media.

Insofar as data was collected for other purposes as part of the competition, Its processing and storage period shall be governed by the privacy information for this use (e.G. in the case of registration for a newsletter as part of a competition).

  • Processed Data Types: Inventory Data (e.G. Names, Addresses), Content Data (e.G. Text Input, Photographs, Videos).
  • Data Subjects: Participants in Sweepstakes and Competitions.
  • Purposes of Processing: Conducting Sweepstakes and Contests.
  • Legal basis: Performance of a Contract and Prior Requests (Article 6 (1) (B) GDPR).

Online marketing

WE Process Personal Data for the Purposes of Online Marketing, which May Include In Particular the Marketing of Advertising Space Or the Display of Advertising and Other Content (Collectively Referred to As “Content”) Based on the potential Interests of Users and The Measurement Of Their Effectiveness.

For thesis purposes, so-called user profile are created and stored in a file (so-called “cookie”) or Similar procedure in which the relevant user information for the display of the aforemented content is stored. This information May Include, For Example, Content Viewed, Websites Visited, Online Networks Used, Communication Partners and Technical Information Search as The Browser Used, Computer System Used and Information On Usage Times. If users have consented to the collection of their sideline data, thesis can also be processed.

The IP Addresses of the Users Are So Stored. However, We use proved IP Masking Procedures (I.E. Pseudonymization by Shortening the IP Address) to Ensure the Protection of the User’s by Using A Pseudonym. In General, Within the Framework of the Online Marketing Process, No Clear User Data (Search as E-Mail Addresses Or Names) is Secured, But Pseudonyms. This mean that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only stored in their profiles.

The information in the profile is usually stored in the cookies or similar memorizing procedure. Thesis cookies can Later, Generally so on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supply -oth other data and store on the server of the online marketing technology provider.

Exceptionally, Clear Data Can Be Assigned to the Profiles. This is the case, for example, if the users are members of a social network Whose online marketing technology we use and the network left the profile of the users in the Aforemented Data. Please note that users May Enter Into Additional Agreements With the Social Network Providers or Other Service Providers, E.G. By consenting as part of a registration process.

As a matter of principles, we only gain access to summarized information about the performance of our advertising. However, Within the Framework of So-Called Conversion Measurement, We Can Check What Of Our Online Marketing Processes have to a so-Called Conversion, I.E. To the Conclusion of a Contract with Us. The Conversion Measurement Is Used Alone For The Performance Analysis of our Marketing Activities.

Unses OtherWise Stated, We Kindly Ask You to Consider that cookies used will be stored for a period of two years.

Information on legal basis: If we ask users for their consent (e.G. in the context of a so-called “cookie banner consent”), The Legal Basic for Processing Data for Online Marketing Purposes is this consent. OtherWise, user data will be processed on the base of our legitimate interests (I.E. Interest in the analysis, optimization and economic operation of our online services. In this context, we would like to refer you to the information on the use of cookies in This Privacy Policy.

Facebook Pixel and Custom Audiences (Custom Audiences): With the help of the Facebook pixel (or equivalent functions, to transfer event data or contact information via interfaces or more software in apps), Facebook is on the one hand able to determine the visitor of our online services as a target group for The Presentation of Ads (So-Called “Facebook Ads”). Accordingly, We use Facebook Pixels to Display Facebook Ads Placed by Us Only to Facebook Users and Within The Services of Partners Cooperating With Facebook (So-Called "Audience Network" https://www.facebook.com/audiencenetwork/ ) Who have shown an interest in our online services or who have Certain Characteristics (e.G. Interests in Certain Topics or Products That Are Determined On The Bases of the Websites Visited) that we overtithe (so-called "Custom Audiences"). With the help of Facebook pixels, we want to ensure that our facebook ads correspond to the potential interest of users and do not appear annoying. The Facebook Pixel So Enables Us to Track The Effectiveness of Facebook Ads for Statistical and Market Research Purposes by Showing Whether Users Were Referred to our website after clicking on a Facebook ad (Known as “Conversion Tracking”).

We are Jointly Responsible (So-Called “Joint Controllership”) with Facebook Ireland Ltd. For the Collection or Transmission (But not the Further Processing) of “Event Data” that Facebook Collects or Receives as part of a Transmission for the Following Purposes Using the Facebook Pixel and Comparable Functions (E.G. APIS) That Are Implemented In Our Online Services: a) displaying content advertising information that Matches users' presumed interests; b) Delivering Commercial and Transactional Messages (e.G. B) Delivering Commercial and Transactional Messages (e.G., Addressing Users via Facebook Messenger); c) Improving AD Delivery and Personalizing features and content (e.G., IMPROVING RECOGNITION OF which content or advertising information is Believed to BE of Interest to Users). We have entered Into a Special Agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum), which Specifically Addresses The Security Measures that facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (I.E., Users Can, For Example, Submit Information Access or deletion Requests Directly to Facebook). Note: If Facebook Provides Us With Measurements, Analyses and Reports (which are aggregated, I.E. Do not Contain Information on Individual Users and are anonymous to us), Then that that Processing is not carried out with the scope of joint responsibility, but on the base of a dpa (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing), The “Data Security Conditions” (https://www.facebook.com/legal/terms/data_security_terms) and, with Regard to Processing in the USA, on the Basic Contractual Clauses (“Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The Rights of Users (in Particular to Access to Information, Erasure, Object and Complaint to the Competent Supervisory Authority) Are not Restricted by the Agreements with Facebook.

Facebook Conversions API: We use the “Conversions API” Provided by Facebook. The conversions api is an interface with which event data is sent Directly from our servers to Facebook. The functionality and Processing of Data Within the Framework of the Conversions Api Corresponds to the Functionality and Processing Within The Framework of the Use of the Facebook Pixel, and Therefore We Refer to the Data Protection Information on the Facebook Pixel and Custom Audiences in This Respect.

Advanced Matching for the Facebook Pixel: In Addition to the Processing of Event Data in the Context of the Use of the Facebook Pixel (Or Equivalent Functions, E.G. In Apps), Contact Information (Data Identifying Individual Personal, Names, Email Addresses and Telephone Numbers) is Collected by Facebook Within our online offer or transmeded to facebook. The Processing of Contact Information Serves to Form Target Groups (So-Called ”Custom Audiences”) for the Display of Content and Advertising Information Based On The Presumed Interests of Users. The Collection, Or Transmission and Matching with Data Available on Facebook is not in Plain Text, But as So-Called “Hash Values”, I.E. Mathematical Representations of the Data (This Method is used, for example, in the storage of passwords). After the Matching to Create Target Groups, The Contact Information is deleted. The contact information is processed on the Basic of a dpa with with Facebook Ireland Ltd. (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing), The “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms) and, with Regard to Processing in the USA, on the Basic Contractual Clauses (“Facebook-eu Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum). For more information on the Processing of Contact Information, Please Refer to the “Facebook Business Tools Terms”, https://www.facebook.com/legal/technology_terms.

Facebook - Custom Audiences from File: WE Submit Contact Information (Names, Email Addresses and Phone Numbers) to Facebook in List Form for the Purpose of Creating Custom Audiences for Content and Advertising Information Based On The Presumed Interests of Users. The Transmission and Matching with Data Available on Facebook is not in Plain Text, But as So-Called “Hash Values”, I.E. Mathematical Representations of the Data (This Method is used, for example, in the storage of passwords). After the Matching to Create Target Groups, The Contact Information is deleted. The contact information is processed on the Basic of a dpa with with Facebook Ireland Ltd. (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing), The “Data Security Terms” (https://www.facebook.com/legal/terms/data_security_terms) and, with Regard to Processing in the USA, on the Basic Contractual Clauses (“Facebook-eu Data Transfer Addendum”, https://www.facebook.com/legal/EU_data_transfer_addendum). Further Information on the Processing of Contact Information Can Be Found in the “Facebook Business Tools Terms”, https://www.facebook.com/legal/terms/customaudience.

  • Processed Data Types: Usage Data (e.G. Websites Visited, Interest in Content, Access Times), Meta/Communication Data (E.G. Device Information, IP Addresses), Event Data (Facebook) (“Event Data” is Data That Can Be Transmited From Us To Facebook, E.G. Via Facebook Pixels (via Apps or Other Means) and Relates to Personal Actions; Is Processed for the Purpose of Creating Target Groups for Content and Advertising Information (Custom Audiences); Numbers). , Search as names, email addresses and phone number, that can be transmeded to Facebook, e.G. Via Facebook Pixels or Uploads for Matching Purposes to Form Custom Audiences; After the Matching to Create Target Groups, the contact information is deleted).
  • Data Subjects: Users (e.G. website visitors, users of online services).
  • Purposes of Processing: Marketing, Profiles with User-Related Information (Creating User Profiles), Conversion Tracking (Measurement of the Effectiveness of Marketing Activities), Remarketing, Affiliate Tracking, Custom Audiences (Selection of Relevant Target Groups for Marketing Purposes Or Oth Out Put of Content).
  • Security Measures: IP Masking (Pseudonymization of the IP Address).
  • Legal basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (F) GDPR).
  • Opt-out: We refer to the privacy policies of the respective service providers and the possibilities for object (so-called “opt-out”). If no explicit opt-out option has been speciied, it is possible to deactivate cookies in the settings of your browser. However, This May Restrict the Functions of our online offer. We Therefore Recommend the Following Additional Opt-Out Options, which are offered Collectively for Each Area: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) cross-regional: https://optout.aboutads.info.

Services and Service Providers Being Used:

Profiles in social networks (social media)

We maintain online preseces within social networks and process user data in this context in order to communicate with the users active there or to offer information about us.

We would like to put out that user data may be processed outside the European Union. This May Entenil Risks for Users, E.G. By making it more difficult to enforce users ’rights.

In addition, user data is usually processed within social networks for market research and advertising purposes. For example, user profile can be created on the base of user Behaviour and the associated interests of users. The user profiles can then be used, for example, to place advertements within and outside the networks which are presumed to correspond to the interests of the users. For thesis Purposes, cookies are usually stored on the user’s computer, in which the user’s usage Behaver and Interests are stored. Furthermore, Data can be stored in the user profiles Independently of the Devices Used by the Users (Especialy if the users are members of the respectively networs or will Become members Later on).

For a detailed description of the respective processing operations and the opt-out options, please refer to the respective data protection declarations and information provided by the providers of the respective networks.

So in the case of requests for information and the Exercise of Rights of Data Subjects, We Point Out That Thesis Can Be Most Effectively Pursued with the Providers. ONLY the providers have access to the data of the users and Can Directly Take Appropriate Measures and Provide Information. If you still need help, please do not hesitate to contact us.

Facebook: We are jointly responsible (so called “joint controller”) with Facebook Ireland Ltd. For the Collection (But not the Further Processing) of Data of Visitors to our Facebook Page. This data including information about the types of content users view or interact with, or the actions they take (lake “Things that you and others do and provides” in the facebook data policy: https://www.facebook.com/policy), and Information about the Devices Used by Users (e.G., IP Addresses, Operating System, Browser Type, Language Settings, Cookie Information; See “Device Information” in the Facebook Data Policy: https://www.facebook.com/policy). As explained in the Facebook data policy under “How we use this information?” Facebook therefore collects and uses information to provides analytics services, known as “page insights,” to site operators to help them understand how people interact with their pages and with content associated with topic. We have concepted a special agree with Facebook (“Information about page insights”, https://www.facebook.com/legal/terms/page_controller_addendum), which regulates in particular the Security Measures that facebook must or in which facebook has agreed to fulfill the rights of the person concerned (i.e. users can send information access access access directs direct to Facebook). The Rights of Users (in Particular to Access to Information, Erasure, Object and Complaint to the Competent Supervisory Authority) Are not Restricted by the Agreements with Facebook. Further Information Can be found in the “Information about Page Insights” (https://www.facebook.com/legal/terms/information_about_page_insights_data).

  • Processed Data Types: Contact data (e.G. E-Mail, Telephone Numbers), Content Data (e.G. Text Input, Photographs, Videos), Usage Data (E.G. Websites Visited, Interest in Content, Access Times), Meta/Communication Data (E.G. Device Information, IP Addresses ).
  • Data Subjects: Users (e.G. website visitors, users of online services).
  • Purposes of Processing: Contact Requests and Communication, Feedback (e.G. Collecting Feedback via online form), marketing.
  • Legal basis: Legitimate Interests (Article 6 (1) (F) GDPR).

Services and Service Providers Being Used:

Plugins and embedded functions and content

Within our online services, we integrates Functional and content elements that are obained from the servers of their respective providers (in the case of referred to as “third party providers”). Thesis May, For Example, Be Graphics, Videos Or City Maps (in the forego Uniformly Referred to as “Content”).

The Integration Always Presupposes That The Third Party Providers of This Content Process the IP Address Of The User, Since They Could Send the Content to Their Browser Without the IP Address. The IP Address is Therefore Required for the Presentation of these contents or functions. We strive to use only those content, whose respective offerers use the IP address only for the distribution of the content. Third Parties May So use so-Called Pixel Tags (Invisible Graphics, ie Known as “Web Beacons”) for Statistical Or Marketing Purposes. The “pixel tags” can be used to evaluate information search as visitor traffic on the pages of this website. The pseudonymous information May So Be Stored in Cookies on the User's Device and May Include Technical Information About The Browser and Operating System, Referring Websites, Visit Times and Other Information About The use of our website, as well as may be linked to search information from Other Sources.

Information on legal basis: If we ask users for their consent (e.G. in the context of a so-called “cookie banner consent”), The Legal Basic for Processing is this consent. OtherWise, user data will be processed on the base of our legitimate interests (I.E. Interest in the analysis, optimization and economic operation of our online services. We refer you to the not on the use of cookies in this privacy policy.

Facebook Plugins and Contents: We are jointly responsible (So-Called “Joint Controllership”) with Facebook Ireland Ltd. For the Collection or Transmission (But not Further Processing) of “Event Data” that Facebook Collects Or Receives As part of a Transmission Using the Facebook Social Plugins that Run on our website for the following purposes: a) Displaying content advertising information that matches users 'presumed interests; b) Delivering Commercial and Transactional Messages (e.G. B) Delivering Commercial and Transactional Messages (e.G., Addressing Users via Facebook Messenger); c) Improving AD Delivery and Personalizing features and content (e.G., IMPROVING RECOGNITION OF which content or advertising information is Believed to BE of Interest to Users). We have entered Into a Special Agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum), which Specifically Addresses The Security Measures that facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (I.E., Users Can, For Example, Submit Information Access or deletion Requests Directly to Facebook). Note: If Facebook Provides Us With Measurements, Analyses and Reports (which are aggregated, I.E. Do not Contain Information on Individual Users and are anonymous to us), Then that that Processing is not carried out with the scope of joint responsibility, but on the base of a dpa (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing/update), The “Data Security Conditions” (https://www.facebook.com/legal/terms/data_security_terms) and, with Regard to Processing in the USA, on the Basic Contractual Clauses (“Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The Rights of Users (in Particular to Access to Information, Erasure, Object and Complaint to the Competent Supervisory Authority) Are not Restricted by the Agreements with Facebook.

Instagram plugins and content: We are jointly responsible (So-Called “Joint Controllership”) with Facebook Ireland Ltd. For the Collection or Transmission (But not Further Processing) of “Event Data” that Facebook Collects Or Receives As part of a Transmission Using Instagram Functions that run on our website for the following purposes: a) Displaying content advertising information that matches' presumed Interests; b) Delivering Commercial and Transactional Messages (e.G. B) Delivering Commercial and Transactional Messages (e.G., Addressing Users via Facebook Messenger); c) Improving AD Delivery and Personalizing features and content (e.G., IMPROVING RECOGNITION OF which content or advertising information is Believed to BE of Interest to Users). We have entered Into a Special Agreement with Facebook (“Controller Addendum”, https://www.facebook.com/legal/controller_addendum), which Specifically Addresses The Security Measures that facebook must take (https://www.facebook.com/legal/terms/data_security_terms) and in which Facebook has agreed to comply with the rights of data subjects (I.E., Users Can, For Example, Submit Information Access or deletion Requests Directly to Facebook). Note: If Facebook Provides Us With Measurements, Analyses and Reports (which are aggregated, I.E. Do not Contain Information on Individual Users and are anonymous to us), Then that that Processing is not carried out with the scope of joint responsibility, but on the base of a dpa (“Data Processing Terms”, https://www.facebook.com/legal/terms/dataprocessing/update), The “Data Security Conditions” (https://www.facebook.com/legal/terms/data_security_terms) and, with Regard to Processing in the USA, on the Basic Contractual Clauses (“Facebook EU Data Transfer Addendum, https://www.facebook.com/legal/EU_data_transfer_addendum). The Rights of Users (in Particular to Access to Information, Erasure, Object and Complaint to the Competent Supervisory Authority) Are not Restricted by the Agreements with Facebook.

  • Processed Data Types: Usage Data (e.G. Websites Visited, Interest in Content, Access Times), Meta/Communication Data (E.G. Device Information, IP Addresses), Event Data (Facebook) (“Event Data” is Data That Can Be Transmited From Us To Facebook, E.G. Via Facebook Pixels (via Apps or Other Means) and Relates to Personal Actions; Is Processed for the Purpose of Creating Target Groups for Content and Advertising Information (Custom Audiences); Numbers). Photographs, videos), Inventory Data (e.G. Name, addresses).
  • Data Subjects: Users (e.G. website visitors, users of online services).
  • Purposes of Processing: Commission of Our Online Services and Usability, Provision of Contractual Services and Customer Support, Marketing, Profiles with User-Related Information (Creating User Profiles), Feedback (E.G. Collecting Feedback via online form).
  • Legal basis: Legitimate Interests (Article 6 (1) (F) GDPR), Consent (Article 6 (1) (a) GDPR), Performance of a Contract and Prior Requests (Article 6 (1) (B) GDPR).

Services and Service Providers Being Used:

Erasure of Data

The data processed by us will be erased in accordance with the statutory provisions as soon as their processing is revoked or other permissions no longger Apply (E.G. If the purpose of processing this data no longer applied or they are not required for the purpose).

If the data is not deleted because they are required for other and legally permissible purposes, their processing is limited to thesis purposes. This thing the data will be restricted and not processed for other Purposes. This Applies, For Example, to Data That Must Be Stored for Commercial Or Tax Reasons Or for which Storage is Necessary to Assert, Exercise or Defend Legal Claims Or to Protect the Rights of Another Natural Person.

In the context of our information on data processing, We May Provide Users With Further Information on the Delettion and Retention of Data That Is Specific to The Respective Processing Operation.

Changes and updates to the privacy policy

We Kindly Ask you to inform yourself regularly about the content of our data protection declaration. WE will adjust the privacy policy as changes in our data processing practice make this necessary. We will inform you as soon as the Changes Require Your Cooperation (e.G. Consent) or other individual notification.

If we provides addresses and contact information of company and organizations in this privacy policy, we ask you to note that addresses may change over time and to verify the information before contact us.

Rights of Data Subjects

As data subject, you are entitled to Various Rights Under the Gdpr, which arise in particular from articles 15 to 21 of the gdpr:

  • Right to Object: You have the right, on Grounds Arising from your particular situation, to object at any time to the processing of your personal data which is based on Letter (e) or (f) of article 6 (1) GDPR, including Profiling Based on Those commission.

    Where Personal Data Are Processed for Direct Marketing Purposes, You have the right to object at any time to the Processing of the Personal Data Concerning You for the Purpose of Search Marketing, which Includes Profiling to the Extent That Is Related To Search Direct Marketing.

  • Right of Withdrawal for Consents: You have the right to revoke consent at any time.
  • Right of Access: You have the right to Request Confirmation as to Whether the Data In Question Will be processed and to be informed of this data and to receiver Further Information and a Copy of the Data in Accordance with the Commission of the Law.
  • Right to Rectification: You have the right, in Accordance with the law, to Request the Completion of the Data Concerning You Or the Rectification of the Incorrect Data Concerning You.
  • Right to Erasure and Right to Restriction of Processing: In accordance with the statutory commission, you have the right to demand that the relevant data be erased immediately or, alternativeely, to demand the processing of the data restricted in accordance with the statutory commission.
  • Right to data portability: You have the right to Receive Data Concerning You What You have Provided to Us In A Structured, Common and Machine-Readable Format in Accordance with the Legal Requirements, Or to Request Its Transmission to Another Controller.
  • Complaint to the Supervisory Authority: In accordance with the law and without prejudice to any more administrative or Judicial Remedy, you have the right to lodge a complaint with a data protection supervisory authors of Your Place of Work Or the Place of the Alleged Infringement, If You Consider That The Processing of Personal Data Concerning You Infringes The Gdpr.

Terminology and Definitions

This Section Provides to Overview of the Terms Used in This Privacy Policy. Many of the Terms Are Drawn From The Law and Definent Mainly in Article 4 Gdpr. The Legal Definitions are binding. The Following Explanation, on the other hand, are intended above all for the purpose of comprehension. The Terms are sorted alphabetically.

  • Content Delivery Network (CDN): A “Content Delivery Network” (CDN) is a Service With Whose Help Contents Of Our Online Services, in Particular Large Media Files, Search as Graphics Or Scripts, Can Be Delivered Faster and More Securely With the Help of Regionally Servers Connected via the Internet.
  • Controller: “Controller” Means The Natural Or Legal Person, Public Authority, Agency Or Other Body What, Alone Or Jointly With Others, Determines The Purposes And Means Of The Processing of Personal Data.
  • Conversion tracking: Conversion Tracking is a Method used to evaluate the effectiveness of marketing measuring. For this purpose, a cookie is usually stored on the devices of the users with the website on which the marketing measures take place and then called up again on the target website (e.G. we can thus trace what the advertising placed by us on other websites successful).
  • Custom Audiences: Target Group Formation (Or “Custom Audiences”) is the term used when target groups are determined for advertising purposes, e.G. Display of Advertisements. For Example, A User’s Interest in Certain Products Or Topics on the Internet May Be Used To Infer That User Is Interested In Advertisements for Similar Products Or The Online Store In which they Viewed the Products. Lookalike Audiences ”(Or Similar Target Groups) is the Term Used to Describe Content that Is Viewed As Suitable by Users Whose Profiles Or Interests Presumably Correspond to the Users for Whom the Profiles Were Created. Cookies ARE General Used for the Purposes of Creating Custom Audiences and Lookalike Audiences. Target Groups Can Be Created by Processing Visitors of An Online Service Or Can Be Uploaded to The Provider Of Online Marketing Technology by Means of Uploading (which is Usually Done Pseudonymized).
  • IP masking: IP masking is a method by which the last, i.e. The Last Two Numbers of an IP Address, are deleted so that the IP Address Alone Can No Longer Be used to uniquely identify a person. IP mascing is there a thing of Pseudonymising Processing Methods, Particularly in online marketing.
  • Personal data: “Personal Data” Means Any Information Relating to an Identified or Identifiable Natural Person (“Data Subject”); to identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier search as a name, to identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, Genetic, Mental, Economic, Cultural or Social Identity of that natural person.
  • Processing: The Term “Processing” Covers A Wide Range and Practical Every Handling of Data, Be It Collection, Evaluation, Storage, Transmission or Erasure.
  • Profiles with user-related information: The Processing of “Profiles with User-Related Information”, OR “Profile” for Short, Includes Any of Automated Processing of Personal Data That Consists Of Using Thesis Personal Data to Analysis, Evaluate Or Predict Certain Personal Aspects Relating to A Natural Personal ( Depending on the Type of Profiling, This May Include Different Information Concerning Demographer, Behavior and Interests, Search as Interaction With Websites and Their Content, etc.) (E.G. Interests in Certain Content Or Products, Click Behaviour on a Website or Location). Cookies and Web Beacons Are Often for For Profiling Purposes.
  • Remarketing: Remarketing ”or“ Retargeting ”is the term used, for example, to indicate for advertising purposes which products a user is an interested in on a website in order to remind the user of these products on other websites, e.G. In advertements.
  • Web Analytics: Web Analytics Serves The Evaluation of Visitor Traffic of Online Services and Can Determine Their Behaver Or Interests in Certain Information, Search as Content of Websites. With the help of web analytics, website owners, for example, can recognize at what time visitors visit their website and what content they are interested in. This allows them, for example, to optimize the content of the website to better meet the needs of Their visitors. For purposes of web analytics, pseudonymous cookies and web beacons are frequently used in order to recogning visitors and thus obtain more precise analyses of the use of an online service.

Updated on 24.03.2021